Beowulf and Hercules

Beowulf and Hercules Beowulf and Hercules are both incredibly chivalrous characters with huge amounts of qualities that make them that appear that way. Both Hercules and Beowulf are very notable legends that have had stories told about them for hundreds and several years. The two of them have likenesses and contrasts however the similitudes unquestionably exceed the differences.Beowulf and Hercules likenesses are so much indistinguishable they are basically a similar character in various stories. Both Beowulf and Hercules are incredible warriors that needed just to help and secure the individuals they knew, one model that shows this is the way Beowulf was called â€Å"the strong defender of men† (Part one, area two). The two of them murdered a similar sort of legendary animals in their accounts. â€Å"I offer gratitude that I see the entirety of this fortune before me. (Section two, segment nine)- This shows how liberal of an individual the character is and Hercules is only t he equivalent. â€Å"A word so gigantic no standard man could lift, he drew it from its scabbard† (Part one, segment two) shows the similitudes between both Hercules and Beowulf in that they utilized a similar fundamental weapon and nothing extravagant, simply their hands and blade. There are not many contrasts between these characters. One is that Hercules is known as a God and Beowulf is just barely a king.Another distinction between the two is that Beowulf is a human that can kick the bucket in fight and Hercules is an undying that is basically difficult to slaughter. As should be obvious both Hercules and Beowulf are two extraordinary saints that are defensive over the individuals. They are so amazing they can execute heavenly animals with simply their uncovered hand or a blade. To are both two of the best legends known to writing today.

Wit, Humor and Irony in Pride and Prejudice free essay sample

The goal of this paper is to dissect the mind, the incongruity and the amusingness present in the novel made by Jane Austen: Pride and Prejudice, composed somewhere in the range of 1796 and 1797. This tale is essentially a romantic tale that manages the topic of marriage, social classes, and their disparities and biases. The champion Elizabeth Bennet is a 20-year-old young lady, portrayed as an insightful and clever individual, living in the late of eighteenth century in a bequest called Longbourn with her family. Despite the fact that it is an old book, Pride and Prejudice contains a great deal of subjects in it that are cutting-edge and intriguing to present day perusers. Included it has propelled motion pictures and TV arrangement. The most recent adjustment of the book to the motion pictures was made in 2005 and it is the one we will dissect so as to analyze the book and the film. Jane Austen is extraordinary compared to other known and most read author in English writing. She has a uniquely ability to depict characters and connections, just as her incongruity and social amusingness/parody. Jane Austen’s books recount to romantic tales, yet consistently in view of something more than sentiment, particularly since she was against seriously enthusiastic sentiment herself. Notwithstanding the subject of adoration, she likewise expounds on fellowship, respect, dignity and cash. She passed on in 1817 with 41-year-old and never got marriage, the significance provided for this issue is constantly reflected in her work, particularly the way that finding an appropriate spouse was one of the principle objectives in the women’s lives. Jane Austen and her family had their place in the â€Å"gentry† inside the social class framework in England. The upper class were the developing working class which incorporated the lower honorability and the â€Å"bourgeoisie† (land claiming white collar class). The â€Å"gentry† was a wide class with individuals with various fortunes in it. There were some exceptionally rich and others very little. It had impacted her books. Jane realized that new gatherings of courteous fellows were ascending. She features Mr. Gardiner, Elizabeth’s uncle, a representative in London as somebody from the upper class. She is known as an individual truly worried about social inquiries and she shows it in the book. All through this novel, she uncovered the people groups jobs and thoughts of status. Jane regularly discusses societys suppositions and arrangements. In this book, Jane Austen likewise investigates the pressure between the development of female character and individual premium. It shows up from numerous sections in the novel that the standards of female conduct forestall a legitimate display of self. During her lifetime, the writer utilized subjects of: Individual and society, Property and class, Politics, Gender, Religion, Morality, Education and perusing. Mind, Humor and Irony in Pride and Prejudice Jane Austen’s distinction is a blend of numerous great characteristics. She can appear in her books all her keenness through the Irony, parody and cleverness. The incongruity is one of her most trademark scholarly methods. Her books utilize incongruity to show the social bad faith. In the book we are studding she utilizes incongruity to censure the marriage showcase, she says on the start of the book â€Å"It is a fact generally recognized, that a solitary man possessing a favorable luck, must be in need of a spouse. Yet, during the novel she repudiates it: it is ladies without fortunes who need spouses and search them out. What's more, the main character who joins this â€Å"truth† is Mrs. Bennet, The creator likewise has the trademark to show with humor that the inversions of social are out of the truth. The â€Å"truth† she uncovered in the principal lines, enlighten us regarding the setting of the book: the Bennet family, are not really attempting to wed their 5 little girls. The mother is concerned with these relationships, and in her endeavors to ensure that they will marriage as fast and favorably as conceivable makes an interesting dramatization about family, society, and marriage. Perusing the book you can see in various scenes that Jane utilizes the funniness to depicting and investigating the various connections that are accompanying the history. She utilizes satire for instance to show Mrs. Bennet hysterics and fervor over another rich man around, or Mr. Collins ceaseless bowing. It is utilized by Austen to chuckle and scorn certain individuals and circumstances that she objects. For example, individuals who base their lives and connections on honeyed words, or individuals who are excessively brimming with themselves. Austen likewise utilizes parody to uncertainty of normal hypotheses. Particularly Elizabeth, she is seeing as impressive interiority, while others serve explicit capacities without more noteworthy profundity and are frequently basically mocked by the creator. Austen manages female, male, focal, and fringe characters in an unexpected way. The subsequent picture of society can appear to be loaded with clashing perspectives. She regularly shows the indiscretion of human conduct. Storyteller The book uses a mix of account voice and discourse or appearing and telling. The epic is written in the third individual, where the storyteller isnt a real character in the story yet an outside watcher. The storyteller is additionally omniscient; the individual in question can go into a characters musings and educate the peruser regarding what's going on. Characters Elizabeth Bennet She is the second little girl in Bennet’s family, appearing as the most astute and savvy. She is the hero, to the perusers she has just great characteristics she is dazzling, cunning, trustworthiness, highmindedly, she is entirely unexpected than the general public where she lives. She changes the novel into a history where she is battling for her genuine romance, Darcy. Her target in the book isn't follow their sisters or mom advices, she is looking to beat her own mixed up impressions of Darcy, which at first lead her to dismiss his proposition of marriage and gradually she begins to see the respectability of Mr. Darcy and she understands the mistake of her underlying bias against him. With this character Jane Austen’s questions the inclination to pass judgment on close to home legitimacy dependent on salary and status. Elizabeth at first is imagining that Mr. Wickham is a decent man in spite of the fact that of low economic wellbeing, and she accepts that Darcy, in light of his fortune is a disgusting individual. Elizabeth habits are depicted by the others as awful in fact, a blend of pride and impudence however the creator is attempting to portray her as the one in particular who has confidence. Fitzwilliam Darcy In the start of the book, Elizabeth portrays Mr. Darcy as the proudest, most unpleasant man on the planet. Be that as it may, in reality he isn't in excess of a child of a rich, settled family and the ace of the incredible domain of Pemberley. Darcy is Elizabeth’s perfect match. Savvy and decided, he also tends to decide just as she does. Also, his well off does right by him and in spite of the fact that he doesn’t appear to mind, he knows about his social condition His presumption makes him at first to wreck the relationship he was attempting to organize. At the point when she decreases his proposition he begins to be progressively modest. In spite of the fact that the reject he remains dedicated to her. After many demonstrates he shows himself as a man who commendable Elizabeth’s hand and she at last alter her perspective, she atones and acknowledge to remain with him. Jane Bennet and Charles Bingley Jane is the senior sister of Elizabeth and Bingley is the Darcy’s closest companion, Jane and Bingley get lock in. They initially meet at the ball in Meryton and appreciate a prompt common fascination. They are most similar to approach in their conduct; both are upbeat, cordial, and kind. They generally make great decisions attempting to see the great side of everybody. They make an incredible complexity to the couple Beth and Darcy. Their primary qualities are altruism and similarity. They are to show the genuine affection without pride or partiality. Mr. Bennet He is Elizabeth’s father and is attempting to discover his job in a family with such a strange spouse and troublesome little girls. He is secluded and at times he shows snide cleverness. Mr. Bennet recognizes himself with Elizabeth in light of her shrewdness and insight. In spite of the fact that he looks a thoughtful individual we can see that he is in actuality a powerless father who doesn’t respond when he is required. Mrs. Bennet Mrs. Bennet is exhausting and troublesome character. She is uproarious and silly; she is a lady who just tries to marriage her little girls. Incidentally, her targets never appear to work appropriately. She isn't well disposed with nobody which she attempts to frantically draw in. Toward the finish of the book, she ends up being such an ugly figure, with nothing more than a bad memory qualities. She is by all accounts the picture of avarice. The connection between Mr. furthermore, Mrs. Bennet isn't a case of affection and marriage congruity. The hostility or just misconstruing among a couple serves to set each character into a sort of alleviation where shortcomings and silliness become featured. Think about the novel and the film In my view the fundamental distinction are the various goals of the two adaptations. The distinctions can be the greatest number of as we can watch for instance, the film has a short length, along these lines, a significant number of the expectations and feelings presents on the book don’t show up in the film. The characters are not very much portrayed, the scenes and even the essential issue of the novel are extraordinary. I’ve saw that the triangle between Elizabeth, Darcy and Wickham are not stressed in the film for what it's worth in the book. The Darcy story itself isn't projection on the film. Other detail that didn’t show up in the film are the Bennet’s sisters visit to their auntie, and the accounts that occur there were precluded. The book gives us more insights concerning the activities and the characters conduct, I saw that the own Elizabeth in the film is an impolite young lady and cantankerous, however in the book she is introduced as an agreeability young lady, and a wise ladies with kind habits. The connection between Bennet’s family, exceptional among Jane and Elizabeth are not all around uncovered in the m

What Is Zen Meditation

What Is Zen Meditation Meditation Print Zen Meditation Benefits, Uses, and Access to the Unconscious By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Medically reviewed by Medically reviewed by Steven Gans, MD on March 21, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on March 21, 2019 Martin Puddy / Corbis / Getty Images More in Self-Improvement Meditation Happiness Stress Management Spirituality Holistic Health Inspiration Brain Health Technology Relationships View All In This Article Table of Contents Expand What Happens During Zen Meditation Benefits Impact on the Brain Access to the Unconscious Drug Abuse Treatment How to Learn It Is Zen Meditation Right for You? View All Back To Top Zen meditation, also known as Zazen, is a meditation technique rooted in Buddhist psychology. The goal of Zen meditation is to regulate attention. It’s sometimes referred to as a practice that involves “thinking about not thinking.” People usually sit in the lotus position (sitting with their legs crossed) during Zen meditation. They focus their attention inward. While some practitioners say this is accomplished by counting breathsâ€"generally from one to 10â€"each time they exhale, others say there is no counting involved. What Happens During Zen Meditation Zen meditation is considered an “open-monitoring meditation.” Monitoring skills are transformed into a state of reflexive awareness with a broad scope of attention without focusing on one specific object. Zen meditation is similar to mindfulness in that it is about focusing on the presence of mind. But mindfulness is about focusing on a specific object and Zen meditation involves a general awareness. Unlike loving kindness and compassion meditation (which focuses on cultivating compassion) or mantra meditation (which involves the recitation of a mantra), Zen meditation involves increased awareness of the ongoing physical and self-referential processes. Individuals who practice Zen meditation attempt to expand their attentional scope to incorporate the flow of perceptions, thoughts, emotions, and subjective awareness. Zen meditation often involves keeping the eyes semi-open, which is different from most other forms of meditation that encourage closing the eyes. During Zen meditation, practitioners dismiss any thoughts that pop into their minds and essentially think about nothing. Over time, they learn how to keep their minds from wandering and may be able to tap into their unconscious minds. The goal is often to become more aware of preconceived notions and gain insight into oneself. Benefits Research clearly shows meditation has a wide range of physical, cognitive, social, spiritual, and emotional health benefits. And of course, meditation can be a great stress reliever, which is why many people turn to it in the first place. It’s likely that Zen meditation offers many of the benefits of other types of meditation, but much of the research on meditation hasn’t differentiated between the different types. There is early research that shows different types of meditation may affect the brain in slightly different ways. So, it’s possible that Zen meditation might offer some additional benefits beyond the benefits seen in other types of meditation. Impact on the Brain For years, scientists have studied how meditation affects the mind and the body and there’s been some particular interest in Zen meditation practice and how it affects the brain. In a 2008 study, researchers compared 12 people who had more than three years of daily practice in Zen meditation with 12 novices who had never practiced meditation. Everyone in the study was given a brain scan and asked to focus on their breathing. Occasionally, they were asked to distinguish a real word from a nonsense word on a computer screen. Then, they were instructed to try and focus on their breathing again. The scans revealed that Zen training led to different activity in a set of brain regions known as the “default network.” The default network is linked to wandering minds. The volunteers who regularly practiced Zen meditation were able to return to their breathing much faster than the novices after being interrupted. The authors of the study concluded that meditation may enhance the capacity to stay focused, pay attention, and limit distractionâ€"all of which can be a struggle for many people in today’s digital world. Access to the Unconscious There’s also been a lot of curiosity about whether Zen meditation can allow practitioners to better access their unconscious minds. It’s thought that the conscious mind can only focus on one thing at a timeâ€"like your grocery list or a book that you’re reading. But, experts suspect the unconscious mind is vast. Many researchers believe that knowing how to access unconscious processes could foster greater creativity and help people become more aware of the things they need to do to reach their goals.   A 2012 study examined whether Zen meditation helped practitioners better access their unconscious minds. All of the participants were experienced Zen meditators. One group was asked to meditate for 20 minutes. The other group was asked to read magazines. Then, all of the participants were seated in cubicles with a computer. They were instructed to link three words presented on the screen by a fourth, associated word. They were asked to type the answer as fast as possible. The individuals who meditated prior to the test were able to complete the task faster, which showed researchers they had better access to their unconscious minds. In another study, one group was again asked to meditate for 20 minutes while the control group was simply told to relax. Then, all the volunteers were asked 20 questions, each with three or four correct answers. For example, they may be asked to name one of the four seasons. Just before seeing the question on the computer screen, however, a potential answer such as “spring” flashed up for 16 milliseconds. The meditation group gave, on average, 6.8 answers that matched the subliminal words. The control group only matched an average of 4.9 words. The researchers concluded that the meditators were better able to access what the brain has paid attention to than the non-meditators. The authors of the study report Zen meditation might be able to provide better insight into what’s going on in the background of the brain. A better understanding of how you’re feeling, why you make certain decisions, and how you’re influenced by your environment may have a big impact on your life. Drug Abuse Treatment While many meditation practices are about the mind-body connection, the authors of a 2018 study published in the Journal of Traditional and Complementary Medicine say Zen meditation also includes the brain-heart interactions. According to the authors, Zen practitioners devote their practice to disclosing the spiritual heart inside the organ heart. They state, “Through years of Zen meditation practice, practitioners have their brain functions totally reformed into a so-called detached brain dominated by the spiritual heart.” This is one of the reasons why Zen meditation is used in drug abuse treatment programs in Taiwan. Zen meditation slows heart rate and respiration while also improving the functioning of the autonomic nervous system. Individuals who are in recovery from drug abuse may experience problems with their autonomic nervous systemâ€"the system responsible for the control of the bodily functions that are not consciously directed, like breathing, heartbeat, and digestive processes. Researchers have found that 10-minute Zen meditation sessions have shown significant improvement in autonomic nervous system function in patients. Zen meditation also improves mood and a better mood can be key to helping people with a drug addiction resist the temptation to use again. The researchers also found that Zen meditation “enhances the hypothalamus and frontal-lobe functioning,” which improves their self-control and helps them overcome addiction. Sixteen out of 18 participants in the study said they experienced “cleaning and rejuvenation of body and mind” after a 10-minute Zen meditation session. Participants also reported scalp tingling, whole-body heat, and feeling cool. Researchers who use Zen meditation as a treatment say it impacts regions of the brain that help individuals successfully go through detox and the recovery process.   How to Learn It There are many ways to learn more about Zen meditation. There are plenty of audio programs, online videos, online learning programs, and books devoted to the subject. You might also find a Zen meditation class so you can learn from an instructor. In addition, there are a variety of meditation retreats that last anywhere from a weekend to a month or more. Zen meditation retreats are especially popular with tourists in China who want to learn the practice in a Buddhist temple. So depending on your interest, needs, and budget, there are plenty of ways to find a program that will help you learn Zen meditation techniques. Is Zen Meditation Right for You? When it comes to meditation, it’s important to find which type is best suited for you. Enjoying your meditation practice is key to sustaining over a long time. Research shows that Zen meditation doesn’t always turn out to be a favorite. In fact, sometimes, it’s near the bottom of the list.  In a 2012 study, college students spent seven days practicing a specific type of meditation over the course of four weeks. At the end of the study, they were asked to rank the meditation practices in order of personal preference. Significantly more participants ranked Vipassana (mindfulness) and Mantra meditation as higher than Zen and Qigong Visualization. If you try Zen meditation and it isn’t right for you, don’t ward off all types of meditation. You might simply need to try another type until you find that one that is best suited for you. Meditation for Stress Reduction

Organizational Change Tragedy Or Transformation

Engaging Employees in the Change Process Cornelius Cash Grand Canyon University LDR825-Organizational Change: Tragedy or Transformation July 27, 2016 Introduction Leading change management requires establishing a theoretical foundation that supports change initiatives. This document will research the theoretical elements of change and change management models. Addressed will be the following: factors that contributed to the organic evolution of change, methodologies used in formulating strategic development approaches, commensurate leadership and management skills used to sustain growth during change management and data retrieval and analysis. As businesses continue to change and evolve the need for flexibility within†¦show more content†¦Technology Technology innovations and breakthroughs have forced businesses to adapt or risk losing customers to the more agile and flexible competitors. According to Dulipovici Vieru (2015) new technologies are moving businesses into the virtual realm. Customers are able to use a smartphone to make a purchase with a credit card and have it shipped to a location anywhere in the world. Technology has allowed hotels and airlines to install do-it-yourself kiosks to expedite reservations. This has helped these two critical service industries to streamline operations while improving service to consumers. Formulating Strategic Development Approaches When discussing adapting to change management the organization must consider implementation of core competencies that are new and innovative. These challenges faced by the organizations require agility and a shift in strategic congruence that strengthens market adaptation. As business strategies transition, capabilities within functional departments must evolve as operational strategies are implemented. The concept of adaptation suggests organizations develop new core capabilities. The organization must choose the strategic development approach that is compatible with existing competencies. During an organizational modernization effort, a number of variables exist simultaneously that affect the acceptance of change within an

The Democratic Value of Whitmans Leaves of Grass Essay

Early reviews of Walt Whitmans Leaves of Grass evince an incipient awareness of the unifying and acutely democratic aspects of the poetry. An article in the November 13th, 1856, issue of the New York Daily Times describes the modest, self-published book of twelve seemingly formless poems: As we read it again and again, and we will confess that we have returned to it often, a singular order seems to arise out of its chaotic verses (2). The Daily Timess identification of order out of chaos in Leaves of Grass parallels Americas theoretical declaration of e pluribus unum, one out of many—a uniquely democratic objective. Also manifesting the early perception of the democratic poetic in Leaves of Grass, yet focusing more on Whitman and†¦show more content†¦Remini notes, the Founding Fathers had agreed that a just government was based on the consent of the governed, but that did not necessarily translate into democratic rule (24). This republican mode of government safeguard ed unity among Americans because it advocated a trace of aristocratic regulation, insuring that the elite serve as a filter for political decisions and thus for maintaining order. Jackson, however, endorsed extreme democratic rule—governance by the people, by Americas very citizens. Jacksons view of the American system of government, Remini continues, was completely different from the Founding Fathers, and far more democratic. First of all, he maintained that the people always remain active in the governing process. The people can never be excluded; they did not surrender their right of self-government when they adopted the Constitution. They exercise it regularly through the ballot box, which all agencies of government (including the Supreme Court) must obey. (25) With valid reasoning, government officials feared the social and political manifestation of Jacksons radically democratic theories. Remini, interpreting the argument of those who found problems in Jacksons agenda, states that without a rule of law interpreted by a high court, the majority will tyrannize the minority (26). Jackson, though, trusted in the deep-seated integrityShow MoreRelatedAnalysis Of Walt Whitmans Leaves Of Grass And Song For Myself1068 Words   |  5 PagesMichelle C. Sipalay Professor Lesley Ginsburg ENGL3350 20 November 2017 Song for Myself, Sung for Others Notable American author Walt Whitman, with his piece Leaves of Grass/Song for Myself, was and continues to be a source of critique. Leaves of Grass was received as a riveting, revolutionary piece that overstepped many spiritual boundaries during the timeframe in which the composition was published. 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The Strategic Analysis of Google, Inc. Free Essays

string(103) " persistent focus on satisfying consumers by getting them the answers the want quickly and accurately\." Running Head: THE STRATEGIC ANALYSIS OF GOOGLE, INC. 1 The Strategic Analysis of Google, Inc. Laura P. We will write a custom essay sample on The Strategic Analysis of Google, Inc. or any similar topic only for you Order Now Fann Mount Olive College Tillman School of Business BUS 370, International Business Management Dr. Khalid Dubas, Professor of Marketing March 16, 2012 THE STRATEGIC ANALYSIS OF GOOGLE, INC. 2 Introduction Company History Google made it’s beginning in 1996 as a search engine that used links to determine the importance of individual web pages. In 1998 its founders, Stanford University graduate students, Larry Page and Sergey Brin formalized their work, creating the company we know today as Google. The company that started from two computer science students in a university dorm room, now employs thousands and holds offices around the world. (Google, Inc. ) Company Milestones Sept. 15, 1997 The google. com domain was registered Sept. 4, 1998Google became incorporated 1999Secured $25 million in funding for its operations. 2000Yahoo is using Google search engine—Ad Sense program is launched 2001Company went global; setting up its first international office in Tokyo-added a new chairman of the board, Eric Schmidt, who soon became CEO 2004Google’s search index reached eight billion 006Google bought YouTube 2008Launched mobile phone operating system 2010Company was collecting information from open wireless networks and joining Verizon in a net neutrality pact 2011Entered into an agreement to acquire the mobile phone maker Motorola Mobility for about $12. 5 billion. Google agreed to pay $500 million to settle a case involving the importation of illegal prescription drugs into the United States (John P. Mello, 2011) 2012Billionaire George Soros’ firm added shares in Google in fourth quarter(Burton, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 3 Company Philosophy Described as â€Å"The perfect search engine†, Google has become successful at being better and faster at finding the right answers to search queries. Google continues to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether by computer or mobile device. Google, Inc. operates by ten core principles that guide their actions. 1. Focus on the user and all else will follow. Google has always focused on providing the best user experience possible. 2. It’s best to do on the thing really, really well. Google is in the search business and their goal is to bring the power of search to previously unexplored areas, and to help people access and use even more information in their lives. 3. Fast is better than slow. . 4. Democracy on the web works. Google searches rely on millions of individual posting links on websites to which other sites offer content of value. 5. You don’t need to be at your desk to need an answer. Google is developing new technologies and offering new solutions to the ever increasing mobile market. 6. You can make money without doing evil. The revenue generated by Google is derived from offering search technology to companies and from the sale of advertising displayed on their site. 7. There’s always more information out there. Researchers continue to look into ways to bring information to people seeing answers. 8. The need for information crosses all borders. The company mission is to facilitate access to information for the entire world, and in every language. 9. You can be serious without a suit. The company culture is casual and with a diverse background of employees with creative approaches to work and life. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 10. Great just isn’t good enough. Through innovation and iteration, Google aims to take things that work well and improve upon them in unexpected ways. (Google, Inc. ) Direct Competitors More than 17. 8 billion explicit core searches were conducted in January. This is down 2 percent from December. Google led the way with 11. 8 billion of the total searches ( down 2 percent from December); Bing ended up with 2. 7 billion (down 2 percent), followed close by Yahoo with 2. 5 billion (down 5 percent). Ask Network had 527 million searches (down 1 percent), followed by AOL with 277 million (down 3 percent). Goodwin, 2012) Strengths Google is renowned for its search engine technology and is second to none in the search engine marketplace as it stands. Among its competitors (Yahoo, AOL, msn, infoseek, ask jeeves, etc. ), Google quickly became a household name as searchers discovered that it was not your average search engine. Google set itself apart from its competition by providing more unique information in its searches than the other available search engines. (Alex Harrison, 2011) Google has developed a strong brand equity which tops the list of the world’s most powerful brands averaging about 30% growth this year. Manjoo, NOV2011, Issue 160) Google occupies a place at the top of the minds of online consumers. The word â€Å"Googleâ⠂¬  and â€Å"search† are used synonymously. A Google search has become the most recognized method to find information on the internet. (Alex Harrison, 2011) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 5 Website owners are drawn to using Google because of the company’s ability to help these site owners create useful information. Google Ad words are an advertising platform that places relevant text ads to the right of Google search results. This tool is used by businesses to determine where a website visitor came from, how long they stayed, and how well the information conformed to the user’s needs. (Alex Harrison, 2011) Google’s advertising business just keeps growing and is anticipated to bring in more than $30 billion this year. (Manjoo, NOV2011, Issue 160) Google has consistent revenue streams from their advertising business. Google is the most visited website on the internet, and for this reason, they have no shortage of customers looking to advertise using their platform. Many technology companies must issue debt and equity to pay for research and design, which can be costly; however, Google has been able to accumulate a significant cash reserve, which allows them to expand and invent at a lower cost than smaller competitors. (Alex Harrison, 2011) Google’s success despite the completion is based on its persistent focus on satisfying consumers by getting them the answers the want quickly and accurately. You read "The Strategic Analysis of Google, Inc." in category "Essay examples" Google consistently refines its search algorithms, which now considers over 200 factors in assessing site quality and relevance. Judiciary, 2011) Google makes hundreds of changes to their algorithms each year to improve consumers search experience. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 6 Weaknesses Although Google is a company that has grown to be the number one search engine in the United States, a few problems have occurred. Other countries are not open to the amoun t of information Google needs for certain applications. International reputation is a weakness for the company at this time. As of right now Google is not in a position to satisfy foreign countries cultures. Alex Harrison, 2011) Google survives and prospers on its advertising which can also be seen as strength for the company at this time, but could be a negative factor in the future. Google’s revenue comes almost entirely from advertising and when advertising trends change, Google will need to adapt or else lose revenue. Security is a concern for Google due to its having experienced faulty applications and unreliable system designs. This was witnessed when hackers intruded the 2. 3. 3 and earlier versions of the android tablet allowing disclosure to user’s personal information via open wireless access. Alex Harrison, 2011) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 7 Financial Analysis Exhibit 1 (yahoo finance, 2012) In Millions of USD (except for per share items) | 12 mo nths ending 2011-12-31 | 12 months ending 2010-12-31 | 12 months ending 2009-12-31 | 12 months ending 2008-12-31 | Revenue | 37,905. 00| 29,321. 00| 23,650. 56| 21,795. 55| Other Revenue, Total | -| -| -| -| Total Revenue | 37,905. 00| 29,321. 00| 23,650. 56| 21,795. 55| Cost of Revenue, Total | 13,188. 00| 10,417. 00| 8,844. 11| 8,621. 51| Gross Profit | 24,717. 00| 18,904. 00| 14,806. 45| 13,174. 04| Selling/General/Admin. Expenses, Total | 7,313. 0| 4,761. 00| 3,651. 24| 3,748. 88| Research ; Development | 5,162. 00| 3,762. 00| 2,843. 03| 2,793. 19| Depreciation/Amortization | -| -| -| -| Interest Expense(Income) – Net Operating | -| -| -| -| Unusual Expense (Income) | 610. 00| 0. 00| 0. 00| 1,094. 76| Other Operating Expenses, Total | -| -| -| -| Total Operating Expense | 26,273. 00| 18,940. 00| 15,338. 38| 16,258. 34| Operating Income | 11,632. 00| 10,381. 00| 8,312. 19| 5,537. 21| Interest Income(Expense), Net Non-Operating | -| -| -| -| Gain (Loss) on Sale of Assets | -| -| -| -| Other, Net | 65. 00| 11. 00| 2. 37| 4. 52| Income Before Tax | 12,326. 00| 10,796. 00| 8,381. 19| 5,853. 60| Income After Tax | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| Minority Interest | -| -| -| -| Equity In Affiliates | -| -| -| -| Net Income Before Extra. Items | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| Accounting Change | -| -| -| -| Discontinued Operations | -| -| -| -| Extraordinary Item | -| -| -| -| Net Income | 9,737. 00| 8,505. 00| 6,520. 45| 4,226. 86| THE STRATEGIC ANALYSIS OF GOOGLE, INC. 8 Google is growing at an alarming rate. As shown in Exhibit 1, Google’s net income has grown from $4. 2 billion in 2008, to $ 9. 7 billion in 2011. Google’s revenues and profits are growing over time and are moving in a smooth and consistent fashion as shown in Exhibit 1. Google’s revenue has grown from $21. 7 billion in 2008, to $37. 9 billion in 2011. Gross profits in 2008 were $13. 1 billion and have increased to $24. 7 billion for 2011. The profit margin is currently around 25%, which is a slight decrease from previous years, 2009 and 2010. (Google Finance, 2012) Exhibit 2 (yahoo finance, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 9 Exhibit 2, shows that Google is close to its’ competitors, Microsoft and Apple when it comes to profit margin for 2011. This is pretty amazing considering how much younger Google is compared to the competition. Environmental Threats The dominant market position of Google’s services has led to criticism of the company over issues including privacy, copyright, and censorship. Google CEO Larry Page recently admitted that the greatest threat to Google –was â€Å"Google† itself. Security Breach Liabilities Security is Google’s â€Å"Achilles Heel† because security clashes with Google’s values, mission, philosophy and culture as Google favors speed and accessibility over privacy and property rights. Given that Chinese hackers breached Google’s security and stole their entire password system, and that Google could not meet the contracted security requirements of the City of Los Angeles. [ (Cleland, 2011) ] Security remains a huge corporate weakness for Google. This weakness could open up the door to cybercriminals including possible terrorist groups. Cybercriminals are becoming a threat that rivals terrorist groups like al Qaeda, according to the nation’s top law enforcement official. In the not too-distant-future it is anticipated that the cyber threat will pose the greatest threat to the U. S. states FBI Director Robert Mueller. [ (Cowley, 2012) ] Sovereignty Backlash from Foreign Governments With 55% of revenues Google receives coming from overseas; Google’s growth is at a risk from a growing backlash of foreign governments over Google’s unique sovereignty intrusiveness. THE STRATEGIC ANALYSIS OF GOOGLE, INC. 10 Since it became public that Google worked with U. S. intelligence services, Google’s legendary intrusiveness has increased suspicion of Google overseas. [ (Cleland, 2011) ] Antitrust Franchise Risk Currently, Google’s business practices are under antitrust investigation by the FTC and DOJ. Google is vulnerable to the FTC’s Sherman Act monopolization investigation because unlike the DOJ, The FTC has Section 5 authority which prohibits â€Å"deceptive and unfair† practices. Given Google’s many undisclosed conflicts of interest, it will be relatively easy for the FTC to establish consumer harm. (Cleland, 2011) Growth Opportunities Cloud Technologies Google is focusing on three areas of growth for the upcoming year. The focus will be on cloud, mobile and social technologies. According to Google Vice President Amit Singh, cloud adoption will accelerate in 2012, especially in small businesses, among which only 10 percent or so have deployed cloud technologies. Google capitalized on the cloud by adding more than 175 new features to Google Apps and offering an SLA (Service Level Agreement) of 99. 99 percent for Gmail. [ (Hickey, 2011) ] Google has cut the price of its Cloud Storage, a hosted service designed for enterprise developers who want to store their applications’ data in the cloud, as opposed to in their own servers. (Perez, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 11 Mobile Technologies Google will also continue to enhance its mobile offerings. Forrester Research data predicts more than 77 percent of organizations will support Google Android and iOS devices in 2012. According to Google Vice President, Singh, more than 90 percent of Google Apps for business users have already deployed or are interested in deploying Android devices and Android advancements, such as on-device encryption. VPN and Global Address List (GAL) support in the Android version 4. 0. (Hickey, 2011) Google’s goal is to have their apps working first and best across different mobile platforms and allow anyone to be productive from anywhere. Google will continue to invest heavily in mobile and soon the products people use on their smart phones and tablets will work even better. Google is definitely on the right path when it comes to its focus on efforts to carve out a position in the mobile networking market. According to research findings from Pew Internet American Life Project from February 2012, 88 percent of US adults are cell phone owners and nearly half (46 percent) are Smartphone owners. (Project, 2012) It is expected for the volume of global mobile data to rise tenfold from 2011 to 2016, according to Ericsson, the leading maker of mobile network equipment. The rate is likely to accelerate as more consumers integrate the mobile Web into their daily lives. (O’Brien, 2012) Social Technologies Google+ the company’s recently-launched social network, has 90 million users now (January 20, 2012), from 40 million three months ago. (Sharma, 2012) THE STRATEGIC ANALYSIS OF GOOGLE, INC. 12 Google is making multiple improvements to Google+ every week, while also wrapping Google+ with the controls needed for broader use in larger enterprises with the goal of bringing Google+ to the rest of their products. This will include incorporating features that make it easier to connect, share, and integrate with the wider world. (Hickey, 2011) Assessment, Prospects, and Suggested Future Direction Google Inc, which revolutionized Internet searches with an easy-to-use website, has itself become an increasingly tricky business to grasp. Analysts say Google is simply putting its fingers in too many pies. Google’s market entries into television, Android mobile phones, and music sales in the past two to three years have left the investment community straining to recognize the company. Investors are still uneasy about Google’s acquisition of Smartphone maker Motorola; this is a challenge facing Chief Executive Larry Page as he positions the company for new growth opportunities. Some are wondering if Google has a clear strategy for generating revenue and growth out of an abundance of initiatives, from Android, Google+, especially since Page and management refuse to offer guidance. [ (Oreskovic, 2012) ] The limited insight Google provides on the details of its non-search businesses has not helped matters, as investors struggle to connect the company’s ambitious strategic vision with its income statement. Google is very much in the midst of a transformation,† said BGC Partners analyst Colin Gillis. Since replacing Eric Schmidt last April as CEO, the Google co-founder has aggressively tossed out underperforming and non-essential projects and products. The idea is to put â€Å"more wood† behind the company’s most important arrows, he ha s said. [ (Oreskovic, 2012) ] THE STRATEGIC ANALYSIS OF GOOGLE, INC. 13 For Google to keep growing, it needs access to a wider range of content on which it can place ads and make money, particularly as the tech landscape shifts and consumers’ Internet habits evolve. Any walled-off content is the enemy of Google, so they’re trying to pry it open. They did it well with Android, they’re trying it with social media and they’re trying it with television,† said MIT Sloan School of Management Professor Michael Cusumano. [ (Oreskovic, 2012) ] The strategy is not cheap, requiring significant investments for Google to build or buy platforms to reach new content — adding pressure on the bottom line. And many of the new markets may not be as profitable as the search ad business where Google rules the roost, said Cusumano. Google+, which does not currently feature ads, is still in its infancy and the company has yet to outline its monetization plans for the service. But Macquarie Research analyst Ben Schachter said the benefits of some of Google’s other non-search initiatives, such as the vast amount of online video it now streams across the Web on YouTube, are coming into focus. â€Å"The goal at the end of the rainbow is TV advertising,† he said. â€Å"For years Google has been eating the lunch of print and radio, but TV has held up incredibly well. That will start to change by the second half of this year and into 2013, when Schachter expects that TV advertising dollars will flow to online video providers like Google. [ (Oreskovic, 2012) ] Works Cited Alex Harrison, R. H. (2011, November 9). googlenewsonline. com. Retrieved February 24, 2012, from Google News Online: http://www. googlenewsonline. com/google-swot-analysis. html Burton, K. (2012, February 15). www. bloomberg. com. Retri eved February 15, 2012, from Bloomberg: http://www. bloomberg. com/news/pringt/2012-02-15/soros-buys-google-comverse-while Cleland, S. (2011, November 15). The Top Ten Threats to Google. Retrieved March 2, 2012, from forbes. com: http://www. forbes. com/sites/scottcleland/2011/11/15/the-top-ten-threats-to-google/ Cowley, S. (2012, March 2). FBI Director: Cybercrime will eclipse terrorism. Retrieved March 2, 2012, from CNN Money: http://money. cnn. com/2012/03/02/technology/fbi_cybersecurity/index. htm Goodwin, D. (2012, February 10). Search Engine Watch. Retrieved February 15, 2012, from www. searchenginewatch: http://searchenginewatch. com/article/2151761/Yahoo-Search-Engine-Market-Share-Slips-in-January-2012 Google Finance. (2012, March 16). Retrieved March 16, 2012, from www. google. om/finance: http://www. google. com/finance? q=NASDAQ:GOOGfstype=ii# google inside. (2012, February 15). Retrieved February 15, 2012, from www. ginside. com. Google, Inc. (n. d. ). Retrieved February 13, 2012, from www. google. com: http://www. google. com/about/company/ Hickey, A. (2011, December 21). Google: Cloud, Mobile, Social Will Define 2012. Retrieved March 5, 2012, from CRN: http://www. crn. com/232300927/printablearticle. htm John P. Mello, J. (2011, September 27). Doodle Celebrates Google’s 13th Birthday: Here are 13 Milestones. Retrieved February 15, 2012, from www. pcworld. com: How to cite The Strategic Analysis of Google, Inc., Essay examples

The Moral Decay free essay sample

For example, both men have money, Gatsby’s means of attaining wealth, though illegal are more justified than Tom’s. Tom acquires money from inheritance, whereas Gatsby persistently works to achieve a social rank acceptable to Daisy’s liking. Both men flaunt their money. Gatsby throws numerous amounts of parties in an attempt to attract Daisy, whereas Tom flaunts his money to impress the masses. Finally, both men share a relationship with Daisy, where Daisy is Gatsby’s number one priority, whereas Tom sets her to the side. Tom, more selfish and self centered, completely opposes Gatsby’s selfless behaviour. Although Gatsby possesses justified reasons for attaining wealth, his selflessness leads him to his end whereas Tom’s immoral actions keep him from harm. To start, both Tom and Gatsby attain wealth. At a young age Gatsby knows he is destined to achieve a certain social status; he plans his schedule daily in order to acquire riches (Fitzgerald 165). We will write a custom essay sample on The Moral Decay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He even changes his name to Jay Gatsby when meeting Dan Cody aboard his yacht in order to create a new image of himself (94). Even though he is focused, early on in his life, his priorities are very limited. He is blinded, only seeing a life of wealth with someone he barely knows. In contrast, Tom comes from a pedigree of rich people: â€Å"His family were enormously wealthy†¦Ã¢â‚¬  (11). He never had to lift a finger for all of his possessions. Tom is self centered and very influential, using his money to benefit only himself. His reckless behaviour is allowed only because he has money, he profits from it by avoiding problems such as the death of Myrtle, â€Å"and anybody would have said that they were conspiring together† (138). His money serves him as a shield, to be racist, cheat on his wife, and even strike a woman; a clear amount of moral decay is present in Tom, but the lack of consequences are present. In flaunting their money, both Gatsby and Tom are found guilty. Gatsby throws fancy parties often in an attempt to draw Daisy over, showing of his money, but not necessarily flaunting it to the others. â€Å"I’ve got a man in England who buys me clothes. † (89), one of Gatsby’s many ploys at winning Daisy. Gatsby fails to see any other use for money other than dazzling Daisy, which in turn shows how corrupt of a man he his, seeing as he is blinded by a materialistic woman, and in turn risking his own being for the sake of hers. On the other hand, Tom’s usage of money allows him to show of all that he has to everyone. Flaunting his wealth by means of Daisy’s necklace (74), or even when he advertises his house to Nick (13), furthermore proving his egotistical nature and moral-less behaviour, in valuing money as only something to glorify himself and place himself above everyone else. Lastly, both men share personal sentiments with Daisy by means of flaunting their money towards her, in knowing that that is what attracts Daisy. The main reasons for Gatsby’s actions are due to his immense love for Daisy, and the only thing ever standing in the way between their love was money; money that he eventually acquired and still thought Daisy would love him, even though she was married. â€Å"She only married you because I was poor and she was tired of waiting for me. It was a terrible mistake, but in her heart she never loved anyone expect me! † (124), proving how materialistic Daisy is, and how foolish Gatsby is for even loving such a woman. Also demonstrating that even before Gatsby had money, Tom, not the man Daisy loved was able to woo her with money. Tom, even in cheating on Daisy is able to continue his relationship with her, because of how easily manipulated Daisy is, and how reassured and cocky he is. Even in allowing Daisy to ride home with Gatsby (128). In conclusion, The Great Gatsby allows one to look through a window and see the outcome between Gatsby and Tom, where money plays a huge role in dismantling each of the characters and demonstrating each of their flaws. Gatsby, clearly the nobler of the two suffers, even though his reasons for obtaining wealth are completely justified, his actions prove otherwise. Taking the blame of Myrtles death, and pursuing a married woman clearly indicate his corruption and single-minded approach throughout the novel. Whereas Tom, committing all sorts of immoral wrongs essentially ends up in the right. By saving his marriage by avoiding consequences due to Myrtles death by conspiring with Daisy right after and lastly even ridding his life of Gatsby by telling Mr. Wilson that it was in fact Gatsby that had been driving the yellow car. Fitzgerald is clearly able to show the corruption present in the socially advanced, in describing how Tom, the bad person, trumps over Gatsby, even though their actions should determine otherwise. Work Cited: Fitzgerald. F. Scott. The Great Gatsby. New York: Charles Scribner’s son, 1925